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The web site connect-365.net states the following, "Are you a small business of up to 10 users or a start- up in the first 18 months of trading? You may be concerned about;." We saw that the website also stated " You dont know what you need." It also said " Taking on new team members. Find out how Connect365 can help. Have you been established for more than 18 months or grown recently? Your challenges may be;. Your reliance on technology has increased. You recognise you need to work smarter. Keep costs manageable, whilst increasing capability." The header had connect as the highest ranking optimized keyword. This keyword is followed by 365, london, and cloud which isn't as urgent as connect. The other words connect-365.net used was systems. IT is included but might not be understood by web crawlers.